Truly Built Around You


A different way of offering the protection of insurance

What’s different about The Insurance Center? Plenty. First, we have the knowledge, experience, and resources to provide you with a tremendous variety of insurance solutions. Second, we care. We enjoy rolling up our sleeves and working with you. It’s our personal attention that creates the best possible insurance options.

Located exactly where you need us to be, in your backyard.

By having locations throughout Wisconsin (and an office in Iowa), an Insurance Center neighborhood insurance agent is able to provide a superior level of customer service. It’s convenient for you and important to us; we want to be ready to assist people in our communities when you need us.

Customized insurance makes all the difference.

No one likes limited choices and wasted money. So, why not work with a real person to create the best, most affordable insurance policies just for you? Instead of getting frustrated by a recorded voice message, email account, or snail-mail form letter, connect with a friendly Insurance Center agent.

As an independent agent, we work with select insurance companies that have proven their performance over the years. The varied resources and options available to The Insurance Center lets us offer a customized insurance plan that fits your plans and protects your future, your family, and your business.

Our story

The Insurance Center was formed in La Crosse, Wisconsin, in 1966 with a single mission in mind: to provide quality and affordable health insurance to dairy farm families in Southwestern Wisconsin. The Insurance Center has grown to become one of the largest independent insurance and financial service agencies in the Midwest. We’re recognized as a leader in providing quality insurance products and services to individuals and businesses.
We serve thousands of clients through a network of professional representatives licensed exclusively with The Insurance Center, Inc. It is this network that has enabled us to grow to the size we are today. By strategically placing offices and agents throughout our marketing area, we truly strive to be your local agent. The Insurance Center is committed to a long-term relationship with our clients, and we are willing to back up that commitment with superior products and service excellence.